The way you dress defines who you are not only to others, but to the person in the mirror when you leave the house each morning.
we create amazingly beautiful designs at a price that is absolutely unbelieveable
Its time that you took your image to the next level.
Samira Gupta

Samira-GuptaBeing a smart professional woman means more than merely having a towering intellect. She is savvy, self-aware and moves through her life with power and grace. She has an internal compass to guide her; she knows that ‘perfection’ is an illusion. She knows that she will never finish growing and she will never get everything perfect…

Samira was brought up in the Indian Defense Services atmosphere, which gave her the opportunity to travel extensively within India and experience different cultures. Thereby, giving her wide exposure and knowledge about people of different states / cities. This has helped her enormously to connect with people easily. She has also travelled to many International countries for work and has had the opportunity to work with several leaders from the multi cultural backgrounds in US & Europe.

A Science Graduate, a qualified Textile Designer and a proud alumnus of the prestigious Indian Institute of Management, Kozhikode (IIMK), she has more than 20 years of managerial & leadership experience in the corporate world.

She began her career as a Merchandiser in a leading international garment-buying house, after completing her Diploma in Textile Designing from the Indian Institute of Fashion Technology, New Delhi. She then worked for many labels of world fame such as: Wal-Mart, J C Penny, Gap, Liz Claiborne and several other labels & designers in US, France and Scandinavian countries. Here she acquired knowledge on all aspects of garment merchandising & global fashion / trends.

Her business experience was gained from working in different industries like Garment Export-Import, Hospitality, Insurance and Real Estate. Her sales career started from Goa, where she worked with an International Hospitality group “the Royal Resorts” and went through various training programs on sales, Marketing & CRM etc., under the British experts & went on to become the “Top Sales Closer” for three consecutive years at their 5 * Resort. She continued to be a successful manager and a leader at ING Bangalore & Regus Bangalore.

For the last 10 years Samira has served in two large International Real Estate firms (Colliers International & Tishman Speyer) as a Director and Head Sales, Marketing & CRM, heading their Sales & Marketing functions in India. Other than proven business track record in both roles she was also instrumental in recruiting, training, & mentoring many young professionals in various areas of Real Estate like, Sales, Marketing, Leasing, Customer Relationship Management, Negotiation, Strategy & New Business Development etc. For her contribution to the Real Estate Industry, she was endowed with the Excellence Award “FEMALE REAL ESTATE PROFESSIONAL OF THE YEAR 2012-2013 – SOUTH” by the prestigious Realty Plus group, the jury comprised of the top Real Estate leaders and top private equity leaders from all over India.

Samira’s continued curiosity, interest and passion for working with people over the years has compelled her to re-align her career interests and therefore she has chosen to become an “Image consultant”, where she will get the opportunity to make a positive difference to people’s lives.

Samira is a qualified Image Consultant trained by the Image Consulting Business Institute as per the curriculum of Judith Rasband, who is the World’s first Certified Image Master. Samira is also the founder of “Auraa Image Management & Consulting” launched in 2013. Having been a part of a multicultural and highly competitive work environment, Samira understands the dynamics of international business and the necessity of projecting the appropriate professional image in order to succeed. She places equal emphasis on personal and social image, which complements one’s professional image. Her image solutions are unique and customized for each organization, which are customized after detailed need analysis and discussions. Her passionate belief in people’s ability to excel has been one of her keys to continued success.

More recently as an independent consultant, Samira has coached & mentored the leading real estate firms in Hyderabad and in New Delhi on various aspects of Image management and Real Estate Services. Her client list also includes renowned politicians and some corporate leaders.

Specialties: Corporate Workshops, Brand Image Management, Individual Image Enhancement, Soft Skills Training, Coach for Sales, Marketing, CRM & BD areas, Make over & Etiquette expert.

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Individual Solutions

We are sensitive about our clients’ preferences; therefore we maintain utmost confidentiality about our clients and their consulting packages.

Image is important, as people make judgments and assumptions based on limited information. It is essential to create a powerful first impression to be successful in personal, professional and social life. Your image, which is essentially your message or your communication to the world, is mostly visual. It is important to know the science and the art of creating a lasting impact. Auraa offers solutions in various formats for individuals to enable them to project an authentic, appropriate, attractive and affordable image.

One on One Coaching: In this format we provide an elaborate personal image coaching solution which starts with capturing complete information about the client which helps in an image evaluation. The client is taken through several clinics which include:

  • Lifestyle Evaluation
  • Personal Style Evaluation
  • Body and Face Shape Evaluation
  • Color Evaluation
  • Wardrobe Evaluation
  • Grooming & Make-up
  • Etiquette& Body language
  • Weight Management & Communication
  • Personal Shopping & Styling

Based on the above evaluations, the client is then advised on managing their image based on their roles and goals in life.

Individual Clinics: In this format the client is taken through any one or more of the clinics from the list above based on the client’s specific needs.

Workshop: Auraa also offers a one day workshop on creating a powerful first impression. Complete knowledge on image related topics is provided along with guidelines on creating lasting first impressions. These workshops are usually conducted with 8 to 12 participants. Every workshop participant is also provided a personal consultation session within 15 days of the workshop.

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For Corporates

Corporate TrainingImage and civility training is proven to have a positive effect on the bottom line. Empower your sales and service employees with knowledge that makes them effective representatives of your brand.

Companies that bring in Samira Gupta understand:

  • Customer relationships flourish when professionals are mindful of each impression they make
  • How your employees look and behave can be the differentiating factor between you and your competition
  • People buy experiences, not just services and products
  • Brand damage, particularly through social media, can happen quickly when employees are unprepared
  • Leaders don’t just act like leaders; they also look and communicate like leaders
  • Increased confidence can improve performance and the sense of value your employees have at work

Dining for business is not about food. You want to leave your dining companions thinking about the great conversation you had, rather than any lack of table manners. Learn about the dos and don’ts, American vs. Continental styles of eating, restaurant selection, hosting, and paying the bill.

  • Company image & Self presentation
  • Corporate & Power dressing
  • General & Business etiquette
  • Business dining etiquette
  • Effective communication skills
  • Winning Presentation skills
  • Interview skills
  • Stress management
  • Grooming & Hygiene
  • Team building & management
  • Goal setting
  • Enhanced Customer service
  • Leadership skills
  • Sales & Negotiation
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